Something Blue Bridal Boutique

Printed brand manual and website for a local bridal salon. Includes logo design, store signage, and packaging.

Concept

Something Blue Bridal Boutique is a classic little salon located in Northwest Indiana. The boutique needed a new branded identity and website to elevate itself above the sea of forgettable Pinterest styled brides.

Playing off the old adage of "Something borrowed, something blue", the new brand utilizes bold hues and elegant photography to bring a breath of fresh air to a traditional institution.